Brands showrooms opened during international sales campaigns
Seoul Spring Summer 26
Seoul Spring Summer 26
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DEMOO See on Map
from Thursday September 04 2025
to Saturday September 06 2025
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from Thursday September 04 2025
to Saturday September 06 2025
*

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
Founded in 1988 by visionary designer Choonmoo Park, DEMOO is recognized as one of the pioneering forces in Korean avant-garde fashion. Known for its fluid silhouettes and architectural sensibility, the brand transforms contemporary influences into wearable pieces with artistic depth. Gaining international acclaim with its debut in New York in 1999, DEMOO further solidified its global presence at Paris Fashion Week in 2001. Today, the house continues to redefine mode
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
Founded in 1988 by visionary designer Choonmoo Park, DEMOO is recognized as one of the pioneering forces in Korean avant-garde fashion. Known for its fluid silhouettes and architectural sensibility, the brand transforms contemporary influences into wearable pieces with artistic depth. Gaining international acclaim with its debut in New York in 1999, DEMOO further solidified its global presence at Paris Fashion Week in 2001. Today, the house continues to redefine mode

DOUCAN See on Map
from Thursday September 04 2025
to Saturday September 06 2025
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from Thursday September 04 2025
to Saturday September 06 2025
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We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
DOUCAN is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility.
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
DOUCAN is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility.

Dunst See on Map
from Monday September 01 2025
to Saturday September 06 2025
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from Monday September 01 2025
to Saturday September 06 2025
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Victor Showroom
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul
Dunst redefines classic streetwear with a touch of sophistication, drawing inspiration from the laid-back yet polished style of affluent American youth in the 1980s. The brand’s essentials, including bestsellers like knit cardigans, rugby sweaters, and faux shearling outerwear, channel Parisian chic while emphasizing quality and timeless appeal. With a focus on youthful, socially active, and confident consumers, Dunst’s pieces offer an elevated approach to everyday style. Dunst Men’s collection, including their leather jackets known for their premium materials and cool design, consistently sell out at full price and are highly sought after by retailers.
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul
Dunst redefines classic streetwear with a touch of sophistication, drawing inspiration from the laid-back yet polished style of affluent American youth in the 1980s. The brand’s essentials, including bestsellers like knit cardigans, rugby sweaters, and faux shearling outerwear, channel Parisian chic while emphasizing quality and timeless appeal. With a focus on youthful, socially active, and confident consumers, Dunst’s pieces offer an elevated approach to everyday style. Dunst Men’s collection, including their leather jackets known for their premium materials and cool design, consistently sell out at full price and are highly sought after by retailers.

Fritur See on Map
from Thursday September 04 2025
to Friday September 05 2025
*
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from Thursday September 04 2025
to Friday September 05 2025
*

Ideal Showroom
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor
281 Eulji-ro, Jung-gu 04566 Seoul
Fritur, a name derived from “Friday” and “Saturday”—offers comfortable clothing inspired by travel and leisure, infused with vintage moods and artisanal sensibility. Focusing on relaxed wear with embroidery details and handcrafted techniques, the brand continues to grow while staying true to its consistent philosophy. Designed for individuals of all ages with a free and flexible mindset, Fritur aspires to create pieces that accompany life’s special moments.
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor
281 Eulji-ro, Jung-gu 04566 Seoul
Fritur, a name derived from “Friday” and “Saturday”—offers comfortable clothing inspired by travel and leisure, infused with vintage moods and artisanal sensibility. Focusing on relaxed wear with embroidery details and handcrafted techniques, the brand continues to grow while staying true to its consistent philosophy. Designed for individuals of all ages with a free and flexible mindset, Fritur aspires to create pieces that accompany life’s special moments.

Haus072C See on Map
from Thursday September 04 2025
to Saturday September 06 2025
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from Thursday September 04 2025
to Saturday September 06 2025
*

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Our commitment extends beyond visual appeal, as we are vocal advocates for environmental and social responsibility.
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Our commitment extends beyond visual appeal, as we are vocal advocates for environmental and social responsibility.

Herma See on Map
from Thursday September 04 2025
to Saturday September 06 2025
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from Thursday September 04 2025
to Saturday September 06 2025
*

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
Inspired by Herma (1961), the piano masterpiece of visionary composer Iannis Xenakis, Herma Atelier reimagines the dialogue between innovation and timeless form. The brand stands at the intersection of craftsmanship, sustainability, and modern luxury, redefining what endures in an industry often driven by fleeting trends. With pioneering techniques such as bespoke coated leather and stainless-steel hardware, Herma transforms imperfections into features and elevates longevity into a design principle. Each piece reflects mindful artistry and conscious design, ensuring that beauty born of integrity will stand the test of time.
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul
Inspired by Herma (1961), the piano masterpiece of visionary composer Iannis Xenakis, Herma Atelier reimagines the dialogue between innovation and timeless form. The brand stands at the intersection of craftsmanship, sustainability, and modern luxury, redefining what endures in an industry often driven by fleeting trends. With pioneering techniques such as bespoke coated leather and stainless-steel hardware, Herma transforms imperfections into features and elevates longevity into a design principle. Each piece reflects mindful artistry and conscious design, ensuring that beauty born of integrity will stand the test of time.

JTK Artisanal See on Map
from Thursday September 04 2025
to Friday September 05 2025
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from Thursday September 04 2025
to Friday September 05 2025
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Ideal Showroom
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor
281 Eulji-ro, Jung-gu 04566 Seoul
JTK Artisanal the diffusion line of JUNTAE KIM, brings a free-spirited and playful approach to contemporary elegance. With refined details and distinctive designs that balance wit and sophistication, the line offers a fresh complement to the brand’s main collectin while expanding its creative language.
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor
281 Eulji-ro, Jung-gu 04566 Seoul
JTK Artisanal the diffusion line of JUNTAE KIM, brings a free-spirited and playful approach to contemporary elegance. With refined details and distinctive designs that balance wit and sophistication, the line offers a fresh complement to the brand’s main collectin while expanding its creative language.

Nache See on Map
from Thursday September 04 2025
to Friday September 05 2025
*
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from Thursday September 04 2025
to Friday September 05 2025
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Ideal Showroom
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor
281 Eulji-ro, Jung-gu 04566 Seoul
Founded in Seoul in 2018, Nache is a Korean womenswear brand defined by a Casual Avant-Garde aesthetic that blends fluidity with natural elegance.Through distinctive details, transformative silhouettes, and experimental cuts, the brand reinterprets conventional fashion codes. By embracing unstructured forms and a sense of freedom, Nache expresses the beauty of fleeting moments in a contemporary language.
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor
281 Eulji-ro, Jung-gu 04566 Seoul
Founded in Seoul in 2018, Nache is a Korean womenswear brand defined by a Casual Avant-Garde aesthetic that blends fluidity with natural elegance.Through distinctive details, transformative silhouettes, and experimental cuts, the brand reinterprets conventional fashion codes. By embracing unstructured forms and a sense of freedom, Nache expresses the beauty of fleeting moments in a contemporary language.

Thelaurent See on Map
from Monday September 01 2025
to Saturday September 06 2025
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from Monday September 01 2025
to Saturday September 06 2025
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Victor Showroom
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul
Thelaurent is a high-end clothing brand that celebrates the essence of material and artistry within hidden details. Eschewing the conventional pursuit of external splendor Thelaurent embraces a philosophy that highlights your inner elegance. By focusing on the essence of clothing and the quiet power of intricate details, Thelaurent redefine luxury in a way that to radiate effortless charm.
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul
Thelaurent is a high-end clothing brand that celebrates the essence of material and artistry within hidden details. Eschewing the conventional pursuit of external splendor Thelaurent embraces a philosophy that highlights your inner elegance. By focusing on the essence of clothing and the quiet power of intricate details, Thelaurent redefine luxury in a way that to radiate effortless charm.

Umarmung See on Map
from Monday September 01 2025
to Saturday September 06 2025
*
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from Monday September 01 2025
to Saturday September 06 2025
*

Victor Showroom
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul
Umarmung is the brainchild of a prestigious knitwear atelier, renowned as one of Korea's oldest and most fashion-forward establishments. Leveraging decades of expertise in knitwear craftsmanship, this atelier joins forces with Umarmung to redefine tailoring techniques and pioneer contemporary designs. Each garment boasts Umarmung's distinctive clean silhouette, meticulously crafted by the skilled hands of their artisans.
At Umarmung, their mission is to celebrate the inherent worth of humanity, transcending gender, age, and borders.
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul
Umarmung is the brainchild of a prestigious knitwear atelier, renowned as one of Korea's oldest and most fashion-forward establishments. Leveraging decades of expertise in knitwear craftsmanship, this atelier joins forces with Umarmung to redefine tailoring techniques and pioneer contemporary designs. Each garment boasts Umarmung's distinctive clean silhouette, meticulously crafted by the skilled hands of their artisans.
At Umarmung, their mission is to celebrate the inherent worth of humanity, transcending gender, age, and borders.